Google is the platform consumers use to find anything and everything, including dining options. In fact, there are over one billion restaurant searches performed on Google every month. That’s more than any third-party reservation app! Additionally, “restaurants near me” and “food near me” rank among Google’s Top 100 Most Searched Keywords.
Why is this important to restaurateurs?
The Backstory
In 2018 the go-to search engine launched Reserve with Google. The feature was designed to further support consumers on the hunt for a meal and extend Google’s reach into the restaurant space. Restaurants had the unique opportunity to get in front of the one billion hungry consumers actively searching for a place to eat while simultaneously giving consumers the ultimate convenience of booking a table reservation with one click. Talk about a win-win!
The Benefits
Reserve with Google provides a powerful marketing alternative to listing your restaurant on reservation apps such as OpenTable or Rezy, which charge pricey commission and service fees. For small and independent restaurants that don’t have the same marketing budget as major chains, Reserve with Google also helps level the playing field. It opens the door to reaching new customers, ultimately leading to more reservations.
How does it work?
Today, Reserve with Google seamlessly integrates with Libro’s online reservation software. This allows you to add a “reserve table” button directly to your restaurant’s profile on Google Search and Google Maps. So, let’s say someone Googles “sushi restaurant in Toronto.” If your sushi restaurant uses Reserve with Google, your business profile pops up in the search results providing instant access to directions, reviews, business hours, and table reservations. No extra clicking around is required!
Here’s the best part – Reserve with Google is included with your monthly Libro subscription at no additional cost.
If you want to learn how Reserve with Google can help your restaurant be everywhere and increase reservations, click here. The Libro team can provide a quick demo so you can see how to put this low-touch, high-ROI feature to work!