With increasing competition and thinning profit margins, restaurateurs have been searching for innovative ways to thrive in the digital ordering landscape. Due to high-priced enterprise tech and commission fees from third-party apps like SkipTheDishes, restaurant operators have been more open to choosing a first-party online ordering solution.
Why? In addition to lowering costs and retaining your customer data, first-party online ordering solutions empower restaurants to:
- Leverage online ordering via Google. More and more diners turn to Google to find a restaurant and place a food order. That means online visibility is vital for your brand. With Google, your restaurant’s website featuring online ordering has higher visibility, appearing as a priority option over third-party platforms.
- Break free from third-party dependence. High commission fees levied by third-party apps are an ongoing complaint from restaurant operators. That singular pain point can vanish with a first-party ordering solution. According to Deloitte, 40% of customers prefer to order directly through a restaurant’s website, compared to 13% who prefer third-party apps.
- Control the delivery experience. You don’t have to hire delivery drivers with a third-party app, but there are fees, and they keep your customer data. A white-label delivery management software system puts you in control of the entire delivery process, which better manages costs and quality of service. Even better, a hybrid delivery model enables restaurateurs to execute self-delivery and switch to third-party delivery during peak times.
In today’s digital era, it’s critical to find restaurant technology that supports your needs — without taking 30% of your business margins. The proprietary online ordering and delivery network by Active Menus offers a seamless digital ordering experience that simultaneously increases restaurant profit margins and customer loyalty.