Birdhouse Wingerie & Bar Fills Dining Room and Saves Thousands of Dollars Monthly with Libro
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decrease in number of hostesses needed
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Reservations made via website
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Increase in online reviews
Opening an upscale chicken wing concept during a pandemic in Montreal required Birdhouse Wingerie & Bar to be meticulous with every business decision, including a table reservation system. Rather than joining a coalition program that could easily recommend competitors or drive diners to high-traffic tourist areas, the upscale gastro-pub in the West Island adopted Libro’s table management and online reservation software.
“We had to ensure our new concept was recommended when tourists or locals searched online for places to eat in Montreal,” says George Massouras, Owner of Birdhouse Wingerie & Bar. “Libro helped us add online reservations directly to our website and do it for a fraction of what Open Table charges.”
Since opening in July 2021, the 150-seat restaurant has received approximately 300 reservations a week, 90% of which are made directly through its website. Considering Libro never charges a service fee to their customers when a table is booked by a guest, Birdhouse has saved thousands of dollars each month. Additionally, the restaurant eliminated its investment designated for a pager system in favor of the online waitlist included in the Libro system. Shortly after opening, Massouras was able to scale back the number of hostesses by 30%, which was another welcomed cost savings.
“We are operating efficiently with a smaller staff and saving money along the way. Libro gives us a very clear picture of the status of our reservations, the availability of open tables, and our managers know in real-time when a customer cancels or modifies a reservation.”
George Massouras, Owner of Birdhouse Wingerie & Bar
One additional feature that the Birdhouse team depends on is Libro’s capability to survey customers about their dining experience within 24 hours of visiting. The team is diligent about responding to all feedback and sharing customer ratings on their website and social media platforms to increase the restaurant’s online presence.
“Online reviews are critical in the restaurant business, and Libro makes it fast and simple for us to send surveys. They don’t hold on to our customer data, so staying connected to our loyal guests is easy,” says Massouras.
In the future Birdhouse hopes to leverage Libro’s software to generate additional revenue by selling advanced tickets online for major sporting events and holidays at the restaurant. “Libro does a lot more than take reservations and that has helped us provide guests with a memorable experience before, during, and after their dining experience at Birdhouse.”
About Birdhouse Wingerie & Bar
Nestled in the heart of the West Island, Birdhouse Wingerie & Bar is the hottest chicken wing and gastro-pub in the city. From wet and saucy wings served with homemade sauces and rubs to juicy fried chicken and delicious smash burgers, Birdhouse offers a menu of comfort food and Instagram-worthy drinks in a fun, urban environment. For more information or to make a reservation, visit birdhousewings.com.
